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Meet Our Amazing Team of Marketing Executives!

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Parvene Michaels, President and Founder of IMP,  is a veteran television marketing and events producer with over 20 years experience in the entertainment industry.  She is the founder of Innovative Media Productions and the creator and executive producer of the critically acclaimed MTV/Showtime series "Music in High Places," which was sponsored by MasterCard, MSN, RCA and RadioShack. The series, which benefited the Grammy Foundation and is now currently available on DVD, takes recording artists to the most ancient sites on earth for music performance and adventure. Michaels also has extensive experience in developing, producing and handling publicity for some of Hollywood's top cause-related projects, including producing such high profiled events as the Earth Day Awards at the United Nations. Over the years, Michaels has also handled publicity for a vast array of high profile recording artists, including Bob Dylan and Tom Petty, James Brown and Michael Jackson (during “Thriller”), as well as corporate publicity, series and specials for The Family Channel, TNT, MTV and the Discovery Channel, among others.  Innovative Media Productions is a business development consultancy firm for  many top entertainment companies in the area of branded entertainment and develop strategic alliances between top U.S. advertisers and film, television and live events.


Alan Oken, Executive Consultant for IMP, has been an entertainment attorney for many years. His extensive tour experience led him to a position at A&M Records in 1979, where he served as head of Artist Development until 1988.  His responsibilities at A&M included all tour preparation, budgeting and execution, and the development of the live performance profiles for all A&M artists in conjunction with the artist, artist management and all major booking agencies. These artists included Sting, The Police, Split Enz, Supertramp, Styx, Janet Jackson, Bryan Adams, the Go-Go's, Simple Minds, 38 Special, and the Carpenters and Amy Grant. He also had overall responsibility for A&M's Artist Relations, Special Projects and College Radio and Retail areas. In addition, Oken was a participant in the development and structuring of marketing plans for all projects during his decade at the label and participated in image development for the artist roster. After co-founding and operating indie label Available Entertainment (Navarre), he became Director of Franchise Development for "Music in High Places (MTV, Showtime)."

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