BRANDED ENTERTAINMENT DEVELOPMENT: IMP partners with major television companies to develop and produce high-profile branded entertainment franchises. We are experienced in working with major corporate sponsors, who provide funding for projects in order to benefit from the visibility of associating with major entertainment platforms. IMP developed the international MTV/Showtime television series “Music in High Places,” which benefitted the Grammy Foundation. “Music in High Places” also created awareness for endangered World Heritage Sites around the globe, as designated by UNESCO. MasterCard, Microsoft/MSN, RadioShack and RCA were sponsors of our series.
CELEBRITY ADVOCACY, CAUSE-MARKETING, CHARITY EVENTS: We are experts in developing cause-related marketing platforms. Our credits include producing the Earth Day Awards at the United Nations, HBO’s All-Star Welcome Home, a special for Vietnam Veterans, Retinitis Pigmentosa International’s Vision Awards gala, The Billy Barty Foundation’s Song for the Disabled, the CNN/Sugo project to benefit the Rainforest Action Network, JVC’s music video to benefit Children of the Night, and The Power of the Soul video project produced in cooperation with The National Organization for Women and Women in Film, The Pongo Environmental Awards, Earth Day events at Caltech, and many others.
BRANDING, WEBSITE DESIGN AND ONLINE STRATEGY: Our team has over twenty-five years of success in some of the world’s most visible branding and marketing campaigns. In the last few years, media practices have drastically changed. Instead of the traditional marketing model, where clients/brands push their message out to their audience via advertising, publicity, and direct marketing, the emergence of social media has changed things forever. A dynamic website and social media presence empowers you to speak directly to the audience you are trying to reach. New social media platforms are being launched every day, which can be overwhelming. We help our clients identify the best online channels to get their message to grow their brands.
DIGITAL MARKETING: Our services include comprehensive digital marketing services using the newest technologies and best practices to start the conversation flowing between you and your online audience. We demystify the process, helping you uncover your true voice as a brand/company, and shoulder the workload of building and executing digital campaigns that convert to sales and new customers/followers and fans. We create fresh digital content to get you noticed, optimize your website and YouTube channel, and offer mobile, email, and traditional marketing. Our digital campaigns are highly targeted to complement your in-house marketing strategies.
SOCIAL MEDIA CAMPAIGNS: IMP has a team of top specialists who handle our clients’ social media needs. A dynamic online strategy is an essential element of brand development. We design and manage innovative social media campaigns across multiple platforms such as Facebook, Twitter, Google+, Pinterest, Periscope, LinkedIn, StumbleUpon, and Instagram. Additionally, agency services include web analytics and optimization (SEO, SEM), maximizing your visibility and maintaining strong brand identity across all platforms. We identify the best online channels for your brand in this ever-expanding digital landscape.
BUSINESS DEVELOPMENT AND STRATEGIC ALLIANCES: We develop strategic alliances between companies and prospective co-venture partners, new product lines, cross-marketing platforms, and co-marketing initiatives. Our team works with your senior management and marketing executives to develop new business opportunities with other brands/influencers that will be beneficial for your company. While your execs are busy running your business and executing plans for growth, we open doors with others for whom strategic alliances would be beneficial.
PUBLIC RELATIONS AND REPUTATION MANAGEMENT: IMP works in partnership with leading public relations agencies to design imaginative media campaigns. Our team has managed publicity campaigns for top cable networks, television producers, corporations, brands, record labels, charitable events, celebrities, retailers, and personalities. Our company’s founders have handled national publicity campaigns for such top recording artists as Bob Dylan and Michael Jackson (“Thriller”), as well as major television series and corporate publicity for The Family Channel, MTV, HBO, The Discovery Channel, and others.