HomeAbout Our CompanyBusiness Development ServicesBranded Entertainment DevelopmentPublicity and Cause-Related MarketingOur CreditsAbout Our Marketing PartnersContact Us

About Our Company

Innovative Media Productions is a full-service marketing, business development and television production company, headquartered in Los Angeles.  IMP has established a successful track record by helping companies and organizations forge new strategic alliances and gain greater visibility for themselves and their projects.  Services include comprehensive business development, marketing and public relations services for major entertainment companies, cable networks, television producers, music industry and production companies, record labels, corporations, retailers and personalities. We also provide consulting services on a wide variety of entertainment related projects and careers, among others.

Innovative Media Productions also specializes in partnering with major television entities on properties that are marketing driven, with a high level of entertainment value.  We often work hand-in-hand with major corporate sponsors, which can provide financing for projects and benefit from the visibility provided by our programs.  Innovative Media Productions developed and co-produced the international MTV/Showtime television series “Music in High Places,” which supported the work of the Grammy Foundation, a non-profit association providing musical education in our nation’s schools.  “Music in High Places” also created awareness for endangered “world heritage” sites around the globe, as designated by UNESCO, and was sponsored by MasterCard, MSN, RadioShack and RCA.  Currently, IMP is developing a new global music television series entitled “Music Planet."

ParveneMichaelsx.jpg
Parvene Michaels
Chairman and Founder

Parvene Michaels is a veteran television marketing and events producer with over 20 years experience in the entertainment industry.  She is the founder of Innovative Media Productions and the creator and executive producer of the critically acclaimed MTV/Showtime series "Music in High Places" which was sponsored by MasterCard, MSN, RCA and RadioShack.  The series, which benefited the Grammy Foundation and is now currently available on DVD, takes recording artists to the most ancient sites on earth for music performance and adventure.  Ms. Michaels is currently executive producer of National Geographic's new "Music Planet" international television specials which will begin filming in 2008.  Michaels also has extensive experience in developing, producing and handling publicity for some of Hollywood's top cause-related projects, including producing such high profiled events as the Earth Day Awards at the United Nations. Over the years, Michaels has also handled publicity for a vast array of high profile recording artists, including Bob Dylan and Tom Petty, James Brown and Michael Jackson (during Thriller), as well as corporate publicity, series and specials for The Family Channel, TNT, MTV and the Discovery Channel among others.   Michaels and her partner, veteran music industry executive Alan Oken, are business development consultants to many top entertainment companies in the area of branded entertainment, developing strategic alliances between top U.S. advertisers and film, television and live events.

AlanOken.jpg

Alan Oken
Executive Vice-President and Co-Founder 

Alan Oken, Executive Vice-President and Co-Founder of Innovative Media Productions, is also Head of Business Affairs for The Music Planet Company and has been an entertainment attorney for many years. His extensive tour experience led him to a position at A&M Records in 1979, where he served as head of Artist Development until 1988.  His responsibilities at A&M included all tour preparation, budgeting and execution, and the development of the live performance profile for all A&M artists in conjunction with the artist, artist management and all major booking agencies.  These artists included the Police, Split Enz, Supertramp, Styx, Janet Jackson, Bryan Adams, the Go-Go's, Simple Minds, 38 Special, Carpenters and Amy Grant.  He also had overall responsibility for A&M's Artist Relations, Special Projects and College Radio and Retail areas.  In addition, Oken was a participant in the development and structuring of marketing plans for all projects during his decade at the label.  He was responsible for video promotion, including MTV, BET and VH-1 and participated in image development for the artist roster.  After co-founding and operating indie label Available Entertainment (Navarre), he became Director of Franchise Development for "Music in High Places (MTV, Showtime)."

IMP-black-gif-logo.gif
Innovative Media Productions, Inc.